Practical guidance on marketing ROI, ROAS, attribution models, and connecting campaign spend to customers and revenue.
Marketing ROI and attribution help leaders judge where investment is working, but only when definitions and source data are reliable.
These articles explain calculations, attribution models, and the tradeoffs involved in connecting campaigns to revenue.
Marketing ROI & Attribution
A practical guide for CMOs, marketing directors, and finance leaders on how to prove marketing ROI to a CFO with metrics, attribution, and a monthly reporting format finance will trust.
15 October 2026 · 9 min read
Marketing ROI & Attribution
Learn how first-touch, last-touch, and multi-touch attribution models work, where each one helps, and why no single model should be treated as the full truth in marketing reporting.
27 August 2026 · 10 min read
Marketing ROI & Attribution
A practical guide to marketing attribution models for finance and marketing leaders. Learn the main types of attribution, where multi-touch attribution helps, where it misleads, and how to choose a model based on your data, sales cycle, and reporting maturity.
19 August 2026 · 11 min read
Marketing ROI & Attribution
Learn how to calculate marketing ROI with a practical formula, realistic attribution assumptions, and examples that help finance and marketing leaders avoid common reporting mistakes.
12 August 2026 · 8 min read